CAMPAIGNS FROM THE DIANA AWARD_

Our partners enable us to create campaigns that spark discussion, highlight social issues or advocate for change, and result in media, press and social media activity. Check out some of our past and present campaigns below:

2024

Rock Choir

Today the largest contemporary choir in the world, Rock Choir releases a very special music video for The Diana Award recorded at Althorp House in Northamptonshire.

2024

Smiggle Choose Kindness Keyring

In collaboration with Smiggle, we have created a Choose Kindness Keyring which you can wear with pride to show everyone around you that you're choosing kindness with us!

2021 - 2024

#FREETHESHOULDERS

1 of 3 teenagers are bullied and those with dandruff are twice as likely to be among them. Dandruff is a completely normal skin-condition that affects 1 in 2 of us, and it is treatable, yet just like so many other things, because of misconceptions and stigma it is a source of bullying.

2023

Bullying is no Game

90% of gamers have experienced bullying while playing video games. With 3 billion players worldwide and 82% of 12-15-year-olds in the UK regularly playing online games, this is a huge problem.

2023

back to bullying

This year The Diana Award are launching a campaign that shows the harsh reality of going back to school for millions of young people.

2022

DON'T FACE IT ALONE

Don't Face It Alone is an annual campaign organised by The Diana Award, Anti-Bullying programme...

2022

THE BIG ASSEMBLY

Over the past two years, The Diana Award, Nationwide Building Society and thousands of schools joined together to welcome one another back and remind everyone of the need for mutual respect in our schools and communities.

2022

Change Challenge

Will you step up to the Change Challenge? In March 2022, we are delivering a bigger and better month-long challenge event, alongside multiple partners – including Barclays, Nationwide Building Society, Head & Shoulders, WeWork, Facebook, Instagram, and PwC, to name a few. The Diana Award staff team will also be taking part. 

2020

Livestreaming

We’re on a mission to cultivate online communities that are kind, safe, and inclusive. In the current climate, this has never been more important.

2020

Jay’s Virtual Pub Quiz

Jay Flynn started The Virtual Pub Quiz after his pub shut down because of COVID-19 as a simple way to bring people together and have a bit of fun. To date the quiz has entertained millions in their living rooms every Thursday and Saturday nights and has raised over £400,000 for the NHS, Alzheimer’s Research UK and Connection Homeless. And now it’s our turn!

2019

BBC Lifeline Appeal

Hannah, Ryan and Callum feature in The Diana Award BBC Lifeline appeal this Sunday 20th October on BBC One.

2018

#BlendOutBullying

Ever experienced bullying comments and judgement online for the way you look? Chances are they’ve stuck in your head more than the compliments. Whether the focus is on your hair, makeup, skin or body, unkind social media comments can make you feel isolated with nowhere to turn.

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