As industries navigate rapid technological disruption, global economic shifts, and increasing ESG demands, one constant remains: investing in young people is not just a moral imperative—it is a business strategy.
Companies that invest in youth leadership today are cultivating the workforce, innovators, and consumers of tomorrow. In fact, research from Deloitte shows that organisations with strong leadership programmes are 2.5x more likely to experience higher innovation outcomes and improved long-term retention rates of their employees.
The Diana Award is proud to launch the 'Pledge to Invest' Initiative, an exclusive opportunity for forward-thinking businesses like yours to make a strategic, measurable, and high-impact investment in the future of youth leadership.
Your £50,000 / $70,000+ pledge is not a donation—it’s a catalyst for people centred workplaces, workforce development, brand equity, inclusive talent development, and social legacy. By becoming a cornerstone investor in this initiative, your company will:
Support young, diverse talent to become job-ready leaders equipped with adaptable, transferable skills—such as communication, critical thinking, resilience, and collaboration—that are essential across a wide range of industries. While the specific applications may vary from hospitality to automotive, our programmes are designed to complement your talent strategy by developing a future-focused pipeline of work-ready changemakers
Align your CSR commitments with measurable outcomes in skills development, equitable access to opportunities, and wellbeing.
Since our inception, we are proud to have supported over 800,000 young people from 45 countries. Last year, through our core programmes of work, we delivered over 10,000 hours of direct support for 9,000+ young people across 32 countries—contributing to tangible and lasting ESG impact.
Leverage the prestigious legacy of Princess Diana and receive public recognition across global platforms. Partnering with The Diana Award aligns your brand with a globally respected Royal organisation driving youth empowerment and social impact. Our 25th Anniversary Brand Value Report showcases the significant reach and influence we offer our partners. In 2025 alone, our initiatives generated over 115 billion media impressions, with extensive global coverage across broadcast, print, and digital platforms. On our owned channels, we achieved 2.5 million+ digital impressions, 20,000+ website visits, and consistently high social media engagement.
Our work is endorsed by high-profile supporters, including HRH Prince of Wales and Prince Harry, Duke of Sussex, adding powerful credibility to our brand and partnerships.
Association with The Diana Award not only amplifies brand purpose but connects you to a mission that inspires, influences, and delivers measurable impact at scale.
Provide your staff with exclusive, structured opportunities to support and inspire the next generation. Through our Award & Development programme, each partnership will provide up to 10 staff with the opportunity to sign up to the Diana Award judging process, reviewing applications from high-potential young changemakers across the globe.
We also have team building opportunities for your staff to run online work experience sessions, in-person UK based work place visits, attend our prestigious annual online Award Ceremony, as well as ad-hoc inspirational speaking opportunities at our ‘Conversations for Change’ events throughout the year
Your pledge will enable The Diana Award to deliver real outcomes across three core areas:
Support young leaders creating real community impact globally.
Empower underserved young Londoners through a year-long mentorship with senior corporate leaders.
Fund professional mental health services as a core element of our youth leadership programmes.
We offer tailored partnership levels designed to grow with your commitment:
Be publicly aligned with one of the most respected youth charities rooted in the legacy of Princess Diana.
Build direct relationships with high-potential, diverse young leaders who may become future employees.
Meet SDG goals in Quality Education, Gender Equality, Reduced Inequalities and Mental Wellbeing.
Offer leaders a personal connection to impact—through mentoring, speaking, or strategic roundtables.
Provide your team with an opportunity to feel part of the change, supporting young people to become future leaders
You are invited to be part of an elite network of companies shaping the future. Founding Partners include:
These companies have seen the business and social returns. Now, we invite you to join them.
Next Steps
Pledge your investment, Change young lives, Build your legacy.
Contact us for a 1:1 briefing and customised proposal:
