Equip your students and staff with the tools needed to tackle bullying behaviour
and create a safer, kinder school community.

Our Anti-Bullying Ambassador Programme is offered FREE to Primary and Secondary schools across the UK. 

Sponsored by Nationwide Building Society, Facebook and the Department for Education.

The Anti-Bullying Ambassador Programme equips students and staff with the tools needed to tackle bullying behaviour head on, transform your school’s approach to anti-bullying and create a safer, kinder school community. Our Programme is youth-led, with your students leading their anti-bullying campaign as Anti-Bullying Ambassadors.


Your school’s journey on the Anti-Bullying Ambassador Programme starts with Anti-Bullying Ambassador Training.

This is an online, half-day training session delivered by an anti-bullying expert.

Through a series of engaging group activities and discussions, your students will become Anti-Bullying Ambassadors, ready to kick-start their whole-school anti-bullying campaign.

A definition of bullying behaviour and the three types (including cyberbullying behaviour).

How to identify bullying behaviour and when a peer may be experiencing bullying behaviour.

Information about our Aftercare Team and Badges, which provide motivation and ongoing support for both you and your students post-training.

Signposting to further support, including our Resource Centre and Crisis Messenger Service.

The importance of being an Upstander and how to intervene safely.

Supporting a peer who may be experiencing bullying behaviour.

Campaign planning, with ideas and practical next steps to implement in your school to launch your whole-school anti-bullying campaign.


After your training session, your school will receive 12 months access to further support from our dedicated Aftercare Team.

You’ll receive fortnightly newsletters packed with free resources, videos and articles on how to develop your school’s Anti-Bullying campaign, invitations to receive personalised, one-to-one support to develop your school’s ideas and tackle challenges, information about our badges for trained Anti-Bullying Ambassadors to work towards to deepen their Anti-Bullying work and much more.

Already been trained? Head over to our Aftercare Centre here.


© 2020 The Diana Award. The Diana Award is a registered charity (1117288 / SC041916) and a company limited by guarantee, registered in England and Wales number 5739137.