About us

We were founded in 1999 by the UK Government to act as a lasting legacy to Princess Diana’s belief in the power of young people to change the world.

So far we have given 36,000 young people from across the UK special recognition through our award schemes. Our award encourages these exceptional young people to continue building a better society for all.

Our vision

Our vision is to promote a culture that celebrates young people from all sections of society who have made a selfless contribution to their community. By recognising the amazing work they do we can support and encourage young people to continue changing their communities for the better.

Our Aims

We aim to:
1. Improve the perception of young people in the media
2. Celebrate young people’s role in society
3. Develop young citizens
4. Reduce bullying in schools and communities
5. Create a platform for young people to be heard and listened to

Our values

Youth centred: Our Award Holders always come first and we give them a leading role in the organisation

Celebratory: We know that our Award Holders are fantastic individuals who have gone above expectation to help others and we will always highlight their achievements

Collaborative: We work with other organisations that share our objectives, to enhance the impact of our work and deliver value for money for our supporters.

Proud: We are proud of our Award Holders, and that pride will always be reflected in our work.

© Ian Jones