News Release: 8, September 2017

As we remember and celebrate Princess Diana this 20th Anniversary year, The Diana Award is delighted to announce Datuk Prof. Jimmy Choo OBE as an Ambassador for the charity. Jimmy Choo was the official shoe designer to Princess Diana and today supports the youth charity set up in her memory.

Yesterday (7 September 2017): To mark his first engagement for The Diana Award Jimmy Choo hosted a private fundraising lunch at Harvey Nichols in Leeds presented by TV presenter Carol Smillie and TV Business Expert and The Diana Award trustee Kate Hardcastle.

The Diana Award was set up in memory of Diana, Princess of Wales, and her belief that young people have the power to change the world for the better. It is committed to fostering, inspiring and developing positive change in the lives of young people through practical social action. Today it has the support of both her sons The Duke of Cambridge and Prince Harry.

Jimmy Choo, who will be championing The Diana Award’s Mentoring Programme says:

“I am a passionate supporter of The Diana Award and the incredible work they do to foster and nurture young people. I know first hand just how impactful a positive mentor can be in your life. At the start of my career in the fashion industry I received vital support and encouragement and Princess Diana gave me the opportunity to create shoes for her. Today it’s an absolute honour to take on the role of Ambassador for this very special charity set up in her memory”.

Tessy Ojo, Chief Executive, The Diana Award says:

“We are delighted to announce Jimmy Choo as a Diana Award Ambassador as we remember Princess Diana during this 20th Anniversary year. He is a firm believer in the power of mentoring. We know his support for our mentoring programme will inspire a generation of young people.”


For interviews or further information please contact Emma Pelling on: 07958 558172, emma@pellingpr.co.uk www.diana-award.org.uk

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Our mission is to inspire and recognise social action in young people.

© 2016 The Diana Award. The Diana Award is a registered charity (1117288 / SC0141915) and a company limited by guarantee, registered in England and Wales number 5739137.


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