GROUND-BREAKING ANTI-BULLYING #BENICEBUS TOUR EXTENDED UNTIL 2020
The one of a kind educational bus – operated by Stagecoach and The Diana Award – is on a three-year tour of UK schools and has already spread its anti-bullying message to 28,000 young people.
Through the innovative project, young people are invited on board the refurbished bus to take part in an interactive session to encourage positive online behaviour and to warn of the consequences of cyber bullying. They are also given advice on the steps to take if they are experiencing online bullying. More than 6,000 pupils have signed the project’s Be Nice Pledge following sessions on board the bus, with the project’s anti-bullying message being shared with more than 28,000 young people in total through a number of different resources.
The #BeNiceBus has also taken part in a number of high profile events across the country, including the Digital Kids Show in Manchester and The Diana Award’s flagship Stand Up To Bullying Day event in London.
The Diana Award runs the leading Anti-Bullying Campaign in the UK and Ireland giving young people the skills, confidence and training to tackle all forms of bullying as Anti-Bullying Ambassadors. The charity was set up in memory of Diana, Princess of Wales, and her belief that young people have the power to change the world for the better. Today marks 21 years since the death of Princess Diana.
Tessy Ojo, CEO of The Diana Award
“Millions of young people travel on our services every year and most spend a great deal of their time online these days, which means they have access to a wealth of information and opportunities but unfortunately it can also be another platform for bullying to take place. We hope our partnership with The Diana Award will help spread this important anti-bullying message and encourage us all to be kinder to each other online.”
Stagecoach Group Chief Executive, Martin Griffiths