The Diana Award congratulates their Deputy CEO Alex Holmes who been selected as one of six young people, from across the world, to receive a Muhammad Ali Humanitarian Award. He is the first person from the UK to receive this accolade.

20 September 2018
Alex, from London, will be presented with his award on 20 September 2018 in Louisville, Kentucky, USA. The fundraising gala showcases international humanitarians from around the world.
Alex speaking at one of The Diana Award’s annual Anti-Bullying Week events.
Alex, who experienced bullying at school himself, founded the concept of Anti-Bullying Ambassadors when he was just 16. This ground-breaking peer to peer programme is now run by The Diana Award where Alex Holmes is Deputy CEO. Today, there are nearly 30,000 trained Anti-Bullying Ambassadors in schools across the UK, Ireland and further afield including Miami, USA.

An Anti-Bullying Ambassador is a young person who stands up for both themselves and others against bullying in their school, community and. As part of the training they are given the knowledge, skills and confidence to tackle all forms of bullying. Through this work The Diana Award is changing the behaviours, attitude and cultures surrounding bullying.

The Diana Award is a charity legacy to Diana, Princess of Wales’ belief that young people have the power to change the world. Throughout their programmes they seek to foster, develop and inspire positive change in the lives of young people

“Receiving this award means a great deal to me and reminds me of my own personal journey. For me the pain of bullying became a purpose and ultimately passion. I am proud that there are now nearly 30,000 Anti-Bullying Ambassadors who are transforming their schools, communities and online worlds, preventing and reducing bullying. Like Muhammad Ali they show us that each of us can make this world a better place. By age 30 Muhammad was a seasoned humanitarian and I am proud of this award and to represent Respect, one of his six core principles.”
Alex Holmes
“Like Muhammad, by their example these awardees serve as role models to all of us, and they help to ensure that the legacy Muhammad left on this world continues to inspire, transform, and ignite positive change. If there was a time for the power of his example to be heeded, it is now.”
Lonnie Ali, Co-Founder of the Muhammad Ali Center and widow of Muhammad Ali
The Sixth Annual Muhammad Ali Humanitarian Awards will take place on September 20th, 2018 at the Omni Louisville Hotel in Louisville, Kentucky USA. This charitable event of celebration and recognition will honor individuals around the world who have made significant contributions toward the attainment of peace, social justice, and human or social capital. This event is the premiere annual fundraiser for the Muhammad Ali Center, a 501(c)3 corporation, co-founded by Muhammad Ali and his wife Lonnie in their hometown of Louisville, Kentucky. For more information visit alicenter.org

Separate to the award, Alex has been made a Goalkeeper by The Bill and Melinda Gates Foundation. Goalkeepers is the foundation’s efforts to inspire a new generation of leaders who raise awareness and drive action to achieve progress towards the Sustainable Development Goals. Alex will attend an event in New York next week attended by Bill and Melinda Gates, David Miliband, Ed Sheeran, Richard Curtis, and Stephen Fry amongst others.


© 2020 The Diana Award. The Diana Award is a registered charity (1117288 / SC041916) and a company limited by guarantee, registered in England and Wales number 5739137.