Bully n. a person who uses strength or influence to harm or intimidate those who are weaker

  • New YouGov research shows 72% of GB children, aged 13-17yrs, agree the definition of the word ‘bully’ should be updated.

  • Anti-Bullying Week sees the launch of a UK-wide campaign to change the dictionary definition of ‘bully’.

  • Collins Dictionary and Dictionary.com agree to review.

  • The Diana Award calling on others to review – Cambridge Words, OxfordWords, Mac Dictionary, Merriam Webster & Google’s dictionary.

  • Campaign supported by Holly Branson.

  • Campaign created by ad agency WCRS.

Today (15 November 2017): The Diana Award has encouraged dictionary companies to remove the word ‘weak’ from their definitions of bully or bullying. The youth charity feels passionately that people who are bullied should not be stereotyped as weak.  One of the key ways to change this is by removing any reference of strong or weak from the definition.

Throughout this week, The Diana Award will be releasing video content revealing some of the reactions from school children about the current definition, as well as an exclusive Snapchat filter. The charity hopes that by removing weak from the definition they can instil confidence in those who have or are still experiencing bullying.

The Diana Award Anti-Bullying Campaign is encouraging the public to help persuade dictionaries to change the definition by tweeting and using the #IAMNOTWEAK @CambridgeWords @OxfordWords @OED @MacDictionary @MerriamWebster @Google.  Supporters can also share the campaign video assets/jpegs from the charity’s social media channels: @DianaAward @AntiBullyingPro

Click here to share your support with an automatic tweet.

Alex Holmes, Head of Anti-Bullying, Campaigns and Development said:

“Our ground breaking peer-led Anti-Bullying programme has trained over 27,000 young people across the UK and Ireland (and internationally) to act as Anti-Bullying Ambassadors.  A core part of our work is to educate young people that a bully is not strong and being a victim of bullying is not weak.  Through this campaign we are urging the dictionary companies to make this change and help future generations understand better bullying behaviour

Campaign supporter Holly Branson stopped by The Diana Award’s #AntiBullyingWeek launch event at Alexandra Palace in London on Monday November 13th to get involved with the campaign. She said:

“The Diana Award’s work to redefine the dictionary’s definition of the word bullying is a bold and necessary statement. We need to continue to challenge conversations around issues of bullying, and to do that, must ensure the narrative suitably empowers and supports those affected.”

A year 6 pupil from Sacred Heart Primary School in Luton, said: “I am angry at the dictionary calling me weak because I was confident enough to tell someone about me being bullied and that makes me strong.”

WCRS Creative Director Orlando Warner said: “Bullies aren’t strong, and those who are bullied aren’t weak. The current definition doesn’t accurately represent its true meaning, or even how the word ‘bully’ is used. We felt it was time to redefine the word, because how can you end bullying if the starting point is wrong?”

The Diana Award runs the leading Anti-Bullying Campaign in the UK and Ireland giving young people, professionals and parents the skills, confidence and training to tackle all forms of bullying as Anti-Bullying Ambassadors.

The Diana Award was set up in memory of The Duke of Cambridge and Prince Harry’s mother, Diana, Princess of Wales, and her belief that young people have the power to change the world for the better. It is committed to fostering change through practical action with young people.


Facebook: /AntiBullyingPro  /thedianaaward Twitter: /AntiBullyingPro  /dianaaward Instagram: /AntiBullyingPro /dianaaward

For further details please contact: Emma Pelling: 07958 558172 emma@pellingpr.co.uk
www.diana-award.org.uk  / www.antibullyingpro.com


Tessy Ojo, CEO, The Diana Award        

Tessy is responsible for the overall strategy and development of the Diana Award. Since becoming CEO, Tessy has lead the scaled-up scope of the Diana Award’s work to reach even more young people, especially those from disadvantaged backgrounds.

Alex Holmes, Head of Anti-Bullying, Campaigns and Development, The Diana Award

Alex is a Diana Award Holder, and as a former victim of bullying uses his experience to run the Anti-Bullying Ambassadors Programme.

All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 589 children aged 13 to 17. Fieldwork was undertaken between  3rd – 9th November 2017.  The survey was carried out online. The figures have been weighted and are representative of all GB children aged 13 to 17.

Our mission is to inspire and recognise social action in young people.

© 2016 The Diana Award. The Diana Award is a registered charity (1117288 / SC0141915) and a company limited by guarantee, registered in England and Wales number 5739137.


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