mytrueselfie.com  #MyTrueSelfie

My True Selfie promo video on youtube: https://www.youtube.com/watch?v=yX1485OAsr4

  • Almost a fifth (19%) of young people who use social media have changed the way they look in an image before posting on social media channels, compared to 8% of adults
  • 1 in 10 young people who use social media have altered their appearance due to a selfie they have taken, compared to 7% of adults
  • These mark launch of new self-esteem boosting web-based app created by photographer, filmmaker and producer Thomas Knights partnered with ASOS

News Release: 18, July 2017

Today (18 July 2017): As young people break up for the school holidays, new figures released by a YouGov poll, commissioned by the youth charity The Diana Award, reveal that negative body image and low self-esteem are a cause for concern amongst young people.   Additionally, as young people get older, it appears that selfies could be more likely to negatively affect their self esteem.

The launch of ‘My True Selfie’ comes as The Diana Award marks this 20th Anniversary year with a year-long series of events that celebrate Princess Diana’s qualities of kindness and compassion.   

This new online survey reveals a staggering 71% of GB young people who use social media surveyed, aged between 10 and 16, believe social media makes people think about how they look all the time, compared to 66% of adults. Furthermore, 44% of young people surveyed believe selfies make people less likely to be happy with the way they look.

These stats are released for The Diana Award’s #MyTrueSelfie day, supported by ASOS, on Tuesday 18 July.  The campaign urges the nation to capture theirs on https://mytrueselfie.com/ or from the My True Selfie App and give young people a platform to celebrate their individuality. Users are invited to take an unfiltered, unaltered selfie and surround it with positive words / emojis which describe who they truly are. The user can then download or share their single selfie or 3-selfie GIF.

These figures are supported by the fact that nearly a quarter (24%) of young people surveyed have taken more than 10 selfies to get the perfect one, compared to 12% of adults. Almost a fifth (19%) of young people have changed the way they look in a picture before posting on social media, compared to 8% of adults who use social media.  1 in 10 young people have gone as far as altering their appearance because of a selfie they have taken, compared to 7% of adults.

According to other research, there are over 1 million selfies taken each day but The Diana Award feel that the ‘self’ part of these pictures is getting a little lost. Issues with body image and self-esteem is are a growing issue, particularly amongst young people: around half of girls and up to one third of boys have dieted to lose weight, and over half of bullying experienced by young people in a 2014 study was because of appearance. According the the poll however some people are staying clear – 35% of adults who use social media have never taken a selfie compared to 21% of young people surveyed.

These findings demonstrate the detrimental effects that our selfie culture is having on our children’s confidence and highlight the body image and societal pressures they suffer from.  The Diana Award has worked in partnership with ASOS since 2015 on a body confidence and self-esteem project with workshops running in schools across the UK.  As part of the second year of this partnership The Diana Award created #MyTrueSelfie, a web-based app version of a self-esteem boosting activity.

Created by photographer, filmmaker and producer Thomas Knights and co-developed by Assistant Head Teacher Simon Brooks, #MyTrueSelfie originally started as a workshop at one of Diana Award’s Anti-Bullying Week events. The students involved got so much out of the workshop that they decided to encourage people across the online world to be proud of their differences.

Celebrities are sharing their very own ‘true’ selfies to show their support for the campaign such as Susanna Reid, Jessica Wright, Rebekah Vardy, Arielle Free, Michelle Heaton, James McVey, Chloe Lloyd and Yinka Bokinni.

Dr Linda Papadopoulos, Psychologist, who supports the campaign, commented:

“Being concerned with how we look is nothing new, we have always taken pictures and compared ourselves to others- what seems different today is that we are engaging with our self image in an almost obsessive and potentially unhealthy way.  The process of taking dozens of photos, discarding the ones that aren’t right, then spending time editing and choosing filters, posting and then waiting for feedback from others (which may be disappointing) is in effect a cognitive exercise in poor body image and self esteem yet it’s a process young people go though daily.   We’ve got to the point that some people feel that they can’t live up to their selfies and this has to change.”


Thomas Knights commented:

“My True Selfie enables people to truly define themselves for who they are on the inside.  As a nation, we spend ages trying to filter our lives; making ourselves appear to be having a great time or look better.  Our idea is to bring it back to what makes us unique and different as people and nurture acceptance.  Please show your support by sharing your TRUE selfie!”

 Louise McCabe, Director of Corporate Responsibility, ASOS said,

“Giving young people the confidence to be who they want to be is central to ASOS’s purpose so we wholeheartedly support the My True Selfie campaign, a brilliant initiative that smartly tackles the issues of low self-esteem and body confidence.”


The Diana Award was set up as a lasting legacy to Princess Diana’s belief that young people have the power to change the world for the better. Her sons The Duke of Cambridge and Prince Harry support the charity.  

 For more information visit: www.diana-award.org.uk




For further information please contact Emma Pelling on:
07958 558172, emma@pellingpr.co.uk www.diana-award.org.uk,

website www.MyTrueSelfie.com


Facebook: /thedianaaward, Twitter: /dianaaward, Instagram: @dianaaward

Notes to Editors:

The Diana Award was set up in memory of The Duke of Cambridge and Prince Harry’s mother, Diana, Princess of Wales, and her belief that young people have the power to change the world for the better. It is committed to fostering change through practical action with young people


Research was commissioned by The Diana Award and was carried out by independent third-party research supplier YouGov in June 2017.  All figures, unless otherwise stated, are from YouGov Plc.  Total sample size for the children’s survey was 931 GB children aged 10 to 16 of which 839 use social media. Total sample size for the adult survey was 2,079 of which 1670 had used a social media website in the last 30 days. Fieldwork was undertaken between 9th to the 14th of May/ 30th June to the 3rd July 2017.  The survey was carried out online. The figures have been weighted and are representative of all GB children (aged 10 to 16) all GB adults (18+).


About ASOS

ASOS is a global fashion destination for 20-somethings. We sell cutting-edge fashion and offer a wide variety of fashion-related content, making ASOS.com the hub of a thriving fashion community. We sell over 85,000 branded and own-label products through localised mobile and web experiences, delivering from our fulfilment centres in the UK, US and Europe to almost every country in the world.


We tailor the mix of own-label, global and local brands sold through each of our eight local language websites: UK, US, France, Germany, Spain, Italy, Australia and Russia.


ASOS’s websites attracted 127 million visits during February 2017 (February 2016: 106 million) and as at 28 February 2017 it had 14.1 million active customers1 (29 February 2016: 10.9 million), of which 5.0 million were located in the UK and 9.1 million were located in our international territories (29 February 2016: 4.3 million in the UK and 6.6 million internationally).

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© 2016 The Diana Award. The Diana Award is a registered charity (1117288 / SC0141915) and a company limited by guarantee, registered in England and Wales number 5739137.


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