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MARKETING AND COMMUNICATIONS MANAGER

OVERVIEW

Salary
circa £34,000 per annum (negotiable for the right candidate)

Location
London Office (currently working remotely)

Hours
37.5 hours per week

Reporting to 
Director of Operations

Start Date
ASAP

Closing Date
Monday 01 February 2021 at 10am

OUR BENEFITS

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Free barista (london office only)

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An extra day off on your birthday!

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Pension contributions

school
Annual training and development contribution

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Fun coworking office space

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Employee Assistance Programme providing confidential independent help and information service for staff, available 24 hours a day, 365 days a year.

ABOUT THE ROLE

Our small and high impact communications team works across the organisation. We are looking for an established and innovative marketing professional with a passion for branding and design and a demonstratable ability of leveraging digital media to increase visibility as Marketing & Communications Manager.

The Marketing & Communications Manager will lead the development and delivery of engaging and measurably impactful communication and marketing strategies which increase the organisation’s visibility, engage the relevant audiences and support charity’s long-term strategy.

Day-to-day, the post holder will manage all activities across the organisation’s digital channels including, website, social media (organic and paid) and email marketing.

In addition to digital marketing, the role will oversee press and media relations, video, copy and speech writing, branding and design. The post holder will also deliver marcomm plans, working with teams across fundraising, partnerships and events on initiatives with corporate and high-profile stakeholders.

The role will head up a team consisting of two Marketing & Communications Coordinators, a Graphic Designer as well as various freelancers and creative agencies.

Candidates with exceptional digital skills in Google Adwords, Facebook advertising and CMS are preferred.

This role offers an exciting opportunity for a dedicated marketing and communications professional to head up a vibrant team for a leading youth charity in the UK.

RESPONSIBILITIES

  • Work with the Programme Management Team and other key stakeholders across the organisation to identify and agree marketing priorities for 2021-2026
  • Develop and manage delivery of marketing, communications, brand and design strategies across The Diana Award’s communication channels
  • Lead the management, development and evolution of marketing plans, websites, creative campaigns and the overall digital strategies
  • Manage and deliver paid media planning and implementation, optimising budget and results
  • Generate insights and robust recommendations from in-depth research and analysis on audience behaviour, requirements from young people and digital trends
  • Work with the wider team to identify, select and engage with young people, creating content with them
  • Evaluate the impact of The Diana Award’s marketing and communications activities, report insights and provide recommendations
  • Produce regular reports to a range of stakeholders against targets
  • Work with the Events team on internal and external programme and organisation events
  • Develop and support the delivery of MarCom plans for co-branded initiatives with corporate and high-profile stakeholders
  • Adhere to the digital safeguarding requirements, GDPR and financial policies and procedures
  • Work alongside the partnerships and fundraising team to promote fundraising campaigns and product collaborations to expand our unrestricted funding
  • Develop systems and processes to support the communications team to meet deadlines, and empower them to take ownership
  • Motivate your team to meet the organisation’s expectations for productivity, quality, continuous improvement, and goal accomplishment by delegating and setting expectations for accountability and regular feedback
  • Provide encouragement and opportunities for development within your team

PERSON SPECIFICATION_

SKILLS

  • Excellent project management and organisation skills with the ability to work well under pressure, prioritise workload and to meet tight deadlines

  • Strong interpersonal skills, ability to collaborate, communicate and build relationships effectively at all levels

  • Excellent copywriting skills with proven experience in producing and/or editing long-form and short-form copy

  • An eye for design and imagery placement with the ability to provide clear and constructive feedback on the work of others

  • Proven skills in developing reports and analysis on digital performance

  • Strategic thinking, with the ability to form clear and strong recommendations

  • Knowledge and keen interest in the latest digital trends, online behaviour and marketing

  • Knowledge of the youth sector and its key audiences is desirable

  • A proven passion for social action and the youth-led development sector – experience of marketing and content development in the charity sector or for brand social impact projects is preferred

EXPERIENCE

  • Proven success in devising and delivering creative and effective digital marketing, brand communications and implementation across a range of formats, markets and channels
  • Experience in overseeing and managing websites, including a clear understanding of back-end platforms and services and experience of working with a CMS. Experience of working with the WordPress and Webflow CMS is particularly advantageous, along with any coding skills
  • Demonstrated ability to motivate and develop a department and department staff members
  • 4-5 years’ experience in a similar role
  • Experience and understanding of how to use tools such as Google Analytics and Adwords
  • Demonstrable experience and understanding of Facebook Ads Manager
  • An understanding of PPC, HTML/CSS and competency in Adobe Suite would be considered an asset
  • Experience with managing external partners including agencies and other organisation

PERSONAL ATTRIBUTES

  • Commitment to and ability to inspire commitment to The Diana Award’s vision, values and mission
  • Personal integrity and credibility
  • A ‘can do’ attitude
  • Commitment to self-development
  • Commitment to keeping up to date with key trends/developments in the sector
  • Good judgement
  • Driven to achieve great results
  • Ability to work well under pressure
  • Energetic, flexible, willingness to work outside of ‘normal’ office hours

HOW TO APPLY

To apply please email your CV and a cover letter of no more than two pages demonstrating how you meet the requirements of the role to becky.andrew@diana-award.org.uk by Monday 1st February 2021 at 10am

© 2020 The Diana Award. The Diana Award is a registered charity (1117288 / SC041916) and a company limited by guarantee, registered in England and Wales number 5739137.