News Release: 15, November 2016

On 14 November, Alexandra Palace in London saw over 300 young Anti-Bullying Ambassadors, aged 7-18 from schools across the UK, coming together at a cyber giant sponsored event to inspire and support young people to creatively explore bullying issues through YouTube, poetry, drama, singing, photography, rap, graffiti art and public speaking – all led by celebrities.

Panel debate members from social media titans Facebook/Instagram, Google/YouTube, Twitter, Vodafone and joined by the Department for Education and The Diana Award Anti-Bullying Ambassador Chili Goodman.

A panel debate kicked off the day with Facebook/Instagram, Google/YouTube, Twitter, and Vodafone.  The event was sponsored by Facebook/Instagram, Google/YouTube, Vodafone and  With support from Department for Education Minister, Caroline Dinenage MP, Parliamentary Under Secretary of State for Women, Equalities and Early Years at the Department for Education.

Celebrities in attendance included singer Nadine Coyle, One Show Presenter & Vocal Coach Carrie Grant, ITV’s Cold Feet Cel Spellman, CBBC Presenter and Singer Molly Rainford, MOBO Award Winner 2015 Faith Child, ITN anchor Charlene White, EastEnders/X-Men actor Ben Hardy and YouTube influencers Joe Tasker and Luke Cutforth and anti-bullying campaigner Monica Lewinsky supported young people.

Hollywood actor, Will Poulter pictured above supporting The Diana Award’s #StandUpToBullying campaign.

Hollywood actor and Diana Anti-Bullying Award Ambassador Will Poulter is shining a light on Anti-Bullying Week by making a surprise visit to a school at 1pm on Thursday 17 November and taking part in a Twitter Q&A on 18 November at 6pm.

A panel debate, hosted by ITN anchor Charlene White, included: Cyber giants Facebook/Instagram, Google/YouTube, Twitter, Vodafone and joined by the Department for Education and chair of HRH Duke of Cambridge’s Royal Cyberbullying taskforce Brent Hoberman OBE.

  • Anne Mullins OBE, Director of Trust & Safety Europe,
  • Kira O’Connor, Public Policy and Outreach and Safety team EMEA, Twitter
  • Paul Morris, Head of Government Affairs, Vodafone
  • Caroline Millin, Safety Policy Programmes Manager EMEA, Facebook
  • Katie O’Donovan, Public Policy and Government Relations Manager, Google
  • Matthew Hopkins, Lead on mental health and bullying, Department for Education

A recent survey of 2,000 adults about their experiences of sibling bullying, conducted YouGov for The Diana Award, reveals the the shocking impact it still has on their sibling relationships today.  Released for National Anti-Bullying Week 2016 it reveals that half of adults bullied by a sibling report it’s had a negative effect on their relationship with over a third saying they don’t think parents take sibling bullying seriously.

Tessy Ojo, Chief Executive of The Diana Award, said:

“This new research to mark Anti-Bullying Week highlights the impact of sibling bullying on family relationships. At The Diana Award we understand the vital role young people, professionals and parents play in shaping attitudes and changing behaviours. Support networks – particularly peer based – are vital when coping with bullying and we want to ensure that siblings are part of this. We encourage parents to look out for bullying behaviour that goes beyond sibling rivalry and challenge it when they see it.”

Women, Equalities and Early Years Minister Caroline Dinenage said:

“Bullying has no place in our schools. We all need to work together to tackle bullying, and the government is investing £4.4million on 10 separate anti-bullying projects across the country.

“The anti-bullying ambassadors trained by The Diana Award show how we can empower students to tackle the issue, and I am proud that the Department for Education is supporting them to train a further 4000 over the next two years.”

Sponsors of The Diana Award’s Anti-Bullying Week events say:

 Caroline Millin, Safety Policy Programs at Facebook:

“We’re proud to be supporting The Diana Award’s Anti-Bullying Week events. At Facebook, we share their commitment that young people have the power to change the world for the better when they are put in leadership positions at home, at school and in their communities. Bullying isn’t acceptable online or offline and we believe in a culture where people feel empowered to address it when they see it. Teachers and educators play a vital role in combating bullying, which is why we work closely with schools and organisations across the country to provide them with the practical advice they need.”

Helen Lamprell, Corporate and External Affairs Director, Vodafone UK:

“Vodafone is looking forward to playing our part with The Diana Award during Anti-Bullying Week.  We believe providing digital connectivity has transformed the world we live in and improved lives for the better, but clearly there are also risks as well as benefits.  Vodafone is committed to helping families and carers navigate the internet in a safe way via our Digital Parenting magazine and global cyber bullying programmes.  As the challenge evolves we believe we need to help children and young people build the skills they need to become digitally resilient and we hope our work with The Diana Award to create the Be Strong Online programme is helping to address this challenge.”

Google’s Katie O’Donovan:

“We’re really proud to sponsor The Diana Award’s Anti-Bullying Week events in Blackpool and London where over 600 young people and teachers will come together to tackle bullying. At YouTube, we believe in power of video to unlock creativity and as a tool to take on tough social issues. We’ll be working with The Diana Award to ensure parents and children have the skills and knowledge to make good choices online and to ensure that YouTube remains a place where anyone can come to find connection and community and speak out on the issues they care about.”

 ASKfm’s Annie Mullins OBE said:

“ASKfm is committed to support educational initiatives for teens, their teachers and parents which help to understand the online communication and how it can be used for shaping the responses of young people, learning and working though issues such as bullying and self-harm,” said Annie Mullins OBE, ASKfm’s spokesperson in Europe. “We are very delighted to see the engagement and positive energy of students taking part in the ASKfm and The Diana Award’s online safety roadshows across UK and Ireland.”


Brent Hoberman, Chair of HRH The Duke of Cambridge’s Royal Cyberbullying Taskforce presents the winner’s of the Anti-Bullying Week Dragon’s Den competition with their prize.

Brent Hoberman, CBE, said:

“I am delighted to be supporting The Diana Award’s Anti-Bullying Week events. As chair of HRH The Duke of Cambridge’s Royal Cyberbullying Taskforce I am acutely aware of the impact of bullying on children. These events from The Diana Award will empower children, young people and their professionals to keep themselves and others safe online and offline”.

The Diana Award believes in the ‘power of peer’ and runs a range of trailblazing peer-led programmes that empower young people to make social change through; anti-bullying, youth mentoring and social action.

The Diana Award is a core member of the Anti-Bullying Alliance. The Anti-Bullying Alliance coordinate Anti-Bullying week and focuses on tacking bullying whether it is happening to them or someone else, face to face or online #AntiBullyingWeek

Do you know an inspiring young person you want to nominate for a Diana Award?

Our mission is to inspire and recognise social action in young people.

© 2016 The Diana Award. The Diana Award is a registered charity (1117288 / SC0141915) and a company limited by guarantee, registered in England and Wales number 5739137.


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