THE DUKE OF CAMBRIDGE APPEARS IN DIANA AWARD CAMPAIGN VIDEO URGING THE NATION TO #StandUpToBullying

News Release: 5th July 2016

Tomorrow (Tuesday 5th July 2016) The Duke of Cambridge has recorded a video message to support the first ever National Stand Up To Bullying Day spearheaded by The Diana Award- Preview link: https://youtu.be/_r0l1thuYtE 
(HD broadcast version web download link and video transcript available from Emma Pelling). This preview link we have shared with you will go live from Tues 5th July 00:01 and can be embedded on news sites.

In the message, recorded at Kensington Palace, The Duke says that bullying is an issue which can affect anyone of us, and can be especially damaging for young people.

The Stand Up To Bullying Day comes in the wake of YouGov figures, commissioned by The Diana Award, which reveal the shocking scale of bullying in society. The survey of over 2,000 Great Britain adults, 18-55yrs reveals:

  • 81% report bullying is commonplace in school
  • 64% believing bullying is widespread throughout society and 56% reporting bullying is commonplace at work.

The poll further reveals that over two thirds of adults (67%) know someone else who has been bullied. But under a third of adults (32%) said they had never challenged bullying behaviour.

The Diana Award’s Stand Up To Bullying campaign is encouraging everyone across society to take a physical or visible stand against all forms of bullying behaviour. There are lots of ideas and resources on how to stand up to bullying at www.standuptobullying.co.uk

A host of celebrities ‘stand up’ in a powerful campaign video, sponsored by The Vodafone Foundation, urging the nation the take a standhttps://youtu.be/dGufzlk9gxY   (Please request HD Broadcast version web download link from Emma Pelling).

The film features: Sir Ben Kingsley, Will Poulter, Imelda Staunton, Jim Carter, Susanna Reid, Christopher Eccleston, Ben Cohen MBE, Lady Tani Grey Thompson, Beverley Knight MBE, Keegan Hirst, Nadine Coyle, Nicola Roberts,  Eamonn Holmes, AshleyBanjo, Diversity, Kieron Richardson, Chris Stark, Steph & Dom from GoggleBox, Anthony Cotton, Nathan Sykes, George Shelley and James McVey from The Vamps.

Tessy Ojo, CEO, of The Diana Award says: “This campaign goes beyond the 1 in 2 people affected by bullying; it is about everyone, every single one of us taking the collective responsibility to tackle bullying. It is also about changing the perceived view that bullying is a rite of passage. We know the devastating effect bullying has on people which reaches way beyond the school gates. We’re urging everyone to get behind Stand Up To Bullying Day today. Make a pledge to do something different, to act differently and to offer kindness, whenever and wherever possible, because being a bystander, simply makes us a part of the problem.”

PHOTO OPPORTUNITY, 1.30pm 5 July at Facebook London: Celebrities, young people and experts come together to take a stand against bullying at showcase event for young Anti-Bullying ambassadors.

The Diana Award was set up as a lasting legacy to Princess Diana’s belief that young people have the power to change the world for the better. Her sons The Duke of Cambridge and Prince Harry support this award. The Diana Award runs the leading Anti-Bullying Campaign in the UK and Ireland giving young people the skills, confidence and training to tackle all forms of bullying as Anti-Bullying Ambassadors.

The Diana Award is part of The Duke of Cambridge’s Cyberbullying Taskforce.

– Ends

For further details, please contact
Emma Pelling: 07958 558172 emma@pellingpr.co.uk
#StandUpToBullying www.standuptobullying.co.uk
www.antibullyingpro.com / www.diana-award.org.uk

Notes to Editors:

All figures, unless otherwise stated, are from YouGov Plc.Total sample size was over 2,000 adults. Fieldwork was undertaken between 17th – 18th May 2016 and 22-23 June 2016. The surveys were carried out online. The figures have been weighted and are representative of all GB adults (aged 18+). Of those that new someone that had been bullied: 34% know a friend who has been bullied, 33% know a family member who has been bullied, 31% know a work colleague who has been bullied.

The Diana Award supports the development of young people through a range of peer-led programmes which builds character, develops skills and improves the life chances of young people. Underpinning our work is skills development, character building and youth social action or out of curriculum activities.

The Diana Award has worked in partnership with Vodafone to create the Be Strong Online programme, which helps students and staff improve their digital skills, covering topics such as cyberbullying, gaming, selfies, privacy and social networking. Last year Vodafone launched a series of #BeStrong Anti-Bullying emojis and introduced a #BeStrong Geofilter to encourage young people to take a stand against bullying by showing their support online.

Snapchat are supporting Stand Up To Bullying with a Geofilter, allowing users to add an overlay to their Snap in UK/Ireland and show how they are taking a stand.

Spokespeople:

Tessy Ojo, CEO, The Diana Award

Tessy is responsible for the overall strategy and development of the Diana Award. Since becoming CEO, Tessy has lead the scaled-up scope of The Diana Award’s work to reach even more young people, especially those from disadvantaged backgrounds.

Alex Holmes, Head of The Diana Award Anti-Bullying Campaign

Alex is a Diana Award Holder, and as a former victim of bullying uses his experience to run the Anti-Bullying Ambassadors Programme and lead the Anti-Bullying Campaign.

Helen Lamprell, Corporate & External Affairs Director, Vodafone UK

Helen is responsible for a number of core aspects of the Vodafone UK business, including government and regulatory affairs, security, legal, risk & compliance, sustainability and external communications. Helen is also a Trustee of the Vodafone Foundation, which addresses pressing humanitarian challenges through mobile technology, as well as a member of the Women’s Business Council and on the advisory board for the Masters in Law and Finance programme at Oxford University.