YouGov survey released today reveals nearly 3 in 10 British adults who are currently unemployed and did not have a mentor as a teenager say a mentor would have improved their career opportunities


A recent survey of 2,000 British adults about their experiences of mentoring, conducted by YouGov for The Diana Award, reveals the potential for a positive impact of a mentor on the career opportunities of those who are unemployed.  The findings show:

  • Almost 3 in 10 (29%) of those currently unemployed who did not have a mentor when they were a teenager under the age of 18 say a mentor would have improved their career opportunities (a higher percentage than those that thought this in work, education or retirement).

  • The majority (82%) of GB adults did not have a mentor when they were a teenager (13-17yrs).

  • Almost a quarter of GB adults (23%) who didn’t have a mentor say a having one would have improved their career opportunities.

These new results come as The Diana Award receives a massive funding boost of £400K, from the government-backed Careers and Enterprise Company, for their successful Mentoring Campaign to support thousands of vulnerable young people across the county.

 This funding boost comes at an incredibly exciting time for The Diana Award as the charity joins the world in preparing to mark 20th anniversary of the death of Princess Diana in 2017. The late Princess was someone who looked out for the most vulnerable in our society and with this fund, The Diana Award are able to do same, with the support of volunteers.

 The youth charity is now calling out to adults from the world of work to step forward as mentors, to support young people specifically in the areas of: Birmingham, Solihull, Leeds, Sheffield, Doncaster, York and North Yorkshire.

The Diana Award’s Mentoring Campaign highlights the significant role of mentoring as a key contributor for social mobility in the lives of hard to reach people.  Mentors have a significant role to play in shaping the lives of others, especially the most vulnerable.  Anyone can give back as a mentor regardless of age or demographic.

Prince Harry revealed the impact his mentor had on him when he met with youth mentors who were being trained by the Diana Award earlier this year.  He talked of how is Colour Sergeant at Sandhurst guided him and helped him to look forward.



Tessy Ojo, Chief Executive, Diana Award continues: 

“We are absolutely thrilled to receive this funding boost to support thousands of vulnerable young people, across England. We know that mentoring creates a pathway for social mobility and research tells us that without an effective role model young people are less likely to get a job. This is why funds like this are incredibly important in helping us transform the lives of thousands of young people, especially across cities that are often neglected. We are therefore inviting volunteers, those who like us, want to make a difference in the lives of others as mentors, particularly adults from the world of work to step forward in supporting Diana’s Legacy to make a difference in the lives of young people.”

The Diana Award was set up in memory of The Duke of Cambridge and Prince Harry’s mother, Diana, Princess of Wales, and her belief that young people have the power to change the world for the better. It is committed to empowering thousands of young people to tackle social issues that affect other young people using a well-tested peer-led approach.

– Ends –


Further information:
Emma Pelling on: 07958 558172,

The Diana Award social media: @DianaAward / / Instagram: DianaAward / #MyMentor

 Notes to editors

  • Case studies of young people on mentoring programmes and the support they receive are available on request.
  • Tessy Ojo, CEO of The Diana Award, is available for interview.


The Diana Award Mentoring Campaign aims to revolutionize the ‘mentor’ conversation and break the stereotypical view of who a mentor can be; reinforcing that anyone can give back as a mentor regardless of age or demographic.

Get in involved through:

The Mentoring Programme

The ‘My Mentor’ Schools Programme

As a volunteers from the world of work

The Careers & Enterprise Company is an employer-led organisation set up to inspire and prepare young people for the fast-changing world of work.

All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 2232 adults. Fieldwork was undertaken between  25th – 28th November 2016.  The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

For this survey, a “mentor” was defined as an older, more experienced adult from the world of work who was unrelated to you and provided ongoing guidance, instruction and encouragement aimed at developing your competence and character.

Do you know an inspiring young person you want to nominate for a Diana Award?

Our mission is to inspire and recognise social action in young people.

© 2016 The Diana Award. The Diana Award is a registered charity (1117288 / SC0141915) and a company limited by guarantee, registered in England and Wales number 5739137.


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