AskFM TEAMS UP WITH THE DIANA AWARD TO FIND AN ONLINE AMBASSADOR FOR POSITIVITY – THE AskFM HERO

AskFM is partnering with The Diana Award to put the searchlight out to find their new AskFM Hero – a champion of positivity for their online community of over 160 million users. 

News Release: 21, March 2017

AskFM is partnering with The Diana Award to put the searchlight out to find their new AskFM Hero – a champion of positivity for their online community of over 160 million users.

Today (21 March 2017): AskFM have launched a competition where entrants submit a 1 minute video talking about what heroism means to them and how they are making the world a better place. The 16 entrants whose videos receive the most votes will be moved into the finalist round, where the final winner and runner-up will be selected by a panel of judges. In addition to becoming the face of AskFM, the winner will receive $2,000 USD dollars towards a life-changing event of their choice, such as flight to their dream destination or Coachella music festival. Runner-up will receive a GoPro Hero 5 Black.

AskFM are partnering with The Diana Award, a respected and trusted youth charity that’s committed to empowering thousands of young people in the UK and Ireland to tackle issues that affect other young people using a well-tested peer-led approach. The Diana Award will provide the criteria for selecting the winner and a panel of judges made up of Diana Award holders and other young social change-makers.

Alex Holmes, Head of Campaigns & Development for The Diana Award says, “This generation of young people have been demonized for self-interest and negative online behaviour like cyber-bullying. This competition aims to shine a light on all the amazing things young people are capable of and give them a platform for sharing them.”

Both AskFM and The Diana Award will be celebrating the inspiring stories of the 16 finalists from the competition through a series of short case studies that highlight the many different shapes a true ‘hero’ can take.

For more information or to enter the competition, please visit ask.fm/HERO.

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For interview opportunities or further information please contact Emma Pelling on:
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www.diana-award.org.uk

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